Certifications and Regulations for Energy Drink Companies in the USA

In the U.S.A, energy drink companies are continuously increasing in numbers due to the rising demand in the energy drink industry. A typical example of a dominant energy drink company in the U.S.A. is Red Bull, which continues to grow as a key player in the energy drink business.

Notably, the U.S.A. has a considerable number of certifications and regulations that energy drink companies ought to follow while in the business. The American Beverage Association (ABA) sets the voluntary guidelines and rules that energy drink companies should adhere to as players in the energy drink industry. The energy drink guidelines concentrate on three crucial issues: labeling, marketing and compliance.

Energy Drink Companies

Labeling

The notable labeling regulations that every energy drink company has an obligation to follow are as identified below.

* Energy drinks should be labeled conventional beverages or foods, rather than as dietary supplements.

* An energy drink company has the responsibility of using labels to indicate the overall amount of caffeine contained in an energy drink.

* Energy drink labels should discourage unruly rapid or excessive consumption of the drinks.

* Energy drink labels ought to discourage the act of mixing the drinks with alcohol as a countermeasure against the effects of alcohol.

* All energy drink companies should include in labels, advisory statements that disapprove its use by nursing or pregnant women as well as children.

 Marketing

Just like any other business, marketing is a crucial component of energy drink industry. Arguably, the level and effectiveness of marketing techniques that a firm employs equally determines its possibility of success in the energy drink business. In the U.S.A, any energy drink company should follow the following rules.

* Marketing of any energy drink to children under the age of 12 years is prohibited.

* No player in the energy drink industry should promote uncontrolled and excessive consumption of energy drinks through either advert features or marketing materials.

* Energy drink manufacturers should ensure their advert materials on print media, TVs, radios and even social media exclusively targeting adult audiences and not children.

* Featuring videos and pictures of children on websites of an energy drink company is inappropriate, even in areas where images consist predominantly of children.

* No energy drink manufacturer should offer product coupons or product samples of energy drinks. Additionally, no member of the energy drink industry should provide their product samples near K-12 educational centers or schools.

* Finally, energy drink businesses should strictly not sell their products in K-12 schools, activities, or events where the target customers are predominantly children.

 Compliance

Compliance within the rules of the energy drink business is important to ensure the safety of the energy drinks sold in the market. Additionally, energy drinks companies need to consult with the above-identified regulations before modifying their industry practices such as product labeling. To ensure the implementation and commitment to these laws, ABA typically works with third parties to check and regulate the business practices of all energy drink companies on a yearly basis.

Apparently, it is crucial for companies to adopt these rules to ensure the safety and health of energy drinks consumers. Similarly, an energy drink company is responsible for alerting their third-party distributors to comply with these regulations when selling the firm’s products.

Energy Drink Companies